RADIUS LAUNCHED ITS NEW LOGO
December 6, 2019
Radius Telecoms, Inc. (RADIUS) unveiled its new brand identity last night at their Partners Night at Revel at the Palace in BGC, Taguig.
RADIUS’ new logo is iconic, as it symbolizes our revitalized ambition to provide unmatched service reliability when it comes to fiber-based solutions, making the brand an integral part of businesses.
The RADIUS logo was inspired by four elements: (1) a circle with a radius that symbolizes being part of a whole, (2) the letter R that came from the brand itself, (3) a thumbprint that represents identity and leaving a mark, and (4) fiber optics that symbolize their main product offering.
With this new brand, RADIUS aims to be known as: Approachable, Technical, and Current.
- Approachable, as we are service-oriented, we are always ready to lend a helping hand.
- Technical, as a provider of world-class connectivity solutions, we are highly technical but can easily be understood by laymen.
- And Current, because we pay attention to our consumer needs and to technological trends and advancements.
Exequiel Delgado, Radius President and CEO, exclaimed at the launch “I want Radius Telecoms to be a full-fledged telecommunications company. I want people to remember us as a company that ignites innovation. A company that enables people and enterprises to showcase their capabilities into the markets and places they want to conquer.”
The new RADIUS brand will speak to a global audience and market from a local perspective, igniting innovation across all its stakeholders.